maineshaman.com

Teardown of maineshaman.com — what it earns, how, and what is worth copying.

Identity

Domain: maineshaman.com (served at www.maineshaman.com, 301 redirect from the bare apex — checks.www_redirect_status_code: 301 in onpage_summary.json). Platform: Squarespace (domain_info.server: "Squarespace", cms: null). Discovered via SERP — model_sites_index.md lists provenance as SERP: "spiritual awakening coach" (best rank 4); absent from raw/llm_top_domains.json, so this is a SERP pick, not an LLM-cited one. By far the largest footprint in the pool of fifteen: its ranked-keyword pull hit the 1,000-row cost cap and its sitemap lists 336 URLs against a 200-page OnPage crawl limit — the crawl itself stopped on limit_exceeded, not empty_queue, meaning the true site is larger than what was even crawled.

Practitioner

John Moore — solo practitioner, branded “Maine Shaman.” Per /about-john (confirmed via search and the page’s own title) and independent web coverage: an MBA holder and former 20-year high-tech professional who left that career for shamanic practice; holds certifications in hypnotherapy and as a transpersonal meditation instructor; background spans Tantric Buddhism, Reiki, mindfulness meditation, Western Mysticism, Qigong, Norse shamanism, and folk magic/ritual design. Media coverage found via search: profiled in Authority Magazine (“How Each Of Us Can Leverage The Power Of Gratitude To Improve Our Overall Mental Wellness”), plus Thrive Global and Newsbreak — consistent with the site’s own /press-and-media page existing as a standing nav item.

Offers & Monetization

Ladder, cheapest to most expensive, confirmed by live fetch of /shop, /shamanic-healing, and /get-started: - Free tier: 97 blog posts, 66+ transcribed podcast episodes, a YouTube channel, and free videos — no email-gated content found anywhere in this tier. - Low-ticket digital products on /shop: an ebook, “Remember the Runes — A Guide To the Fastest Method to Learn The Norse Runes” at $9.97, and a 28-day online course, “Energy Body Alchemy” (April 2024 cohort), priced at $37.00 but marked sold out at fetch time. A separate Gumroad storefront (maineshaman.gumroad.com, surfaced via search, not linked from the main nav) exists as a second low-ticket sales channel outside the Squarespace site. - 1:1 services — shamanic healing (“a session with me typically lasts around 2 hours,” in-person or long-distance), coaching, mentoring, soul retrieval, power animal retrieval. No price is published for any 1:1 service anywhere on the site — /shamanic-healing and /get-started both route to direct phone ((207) 209-2025) or email ([email protected]) contact with no price, package, or booking-calendar link visible. - A side offering, /maine-wedding-officiant, sits in the main Services nav alongside the healing offers — a local-income diversification unrelated to the national healing thesis. - No guarantee or scarcity/urgency copy found in any fetched page.

Locations

Hybrid. “Long Distance Healing” is a named, standalone service (national/virtual by design); a third-party directory listing (spiritofchange.org) places the practice in South Portland, Maine, consistent with in-person sessions also being available.

Reviews

None found on-site — no testimonials page in the nav, no testimonial content on the homepage or service pages fetched. Per web search, the linked Facebook page (“John Moore — Shamanic Practitioner”) shows “Not yet rated (0 Reviews).” No third-party review-platform embed (Google, Yelp) was found anywhere in the crawl or live fetches.

Authority & Traffic

1,000 ranked-keyword rows — the collection’s row cap, not the domain’s true ceiling; the real ranked-keyword count is larger than what this pull captured. 99 of the 1,000 rows (rank_absolute <= 10) rank in the national top 10. Intent split (search_intent_info.main_intent): 957 informational, 22 transactional, 19 navigational, 2 commercial — almost entirely top-of-funnel. Sum of etv (DFS’s modeled monthly-click-value proxy) across all 1,000 rows: 4,313.6 — an average of roughly 4.3 modeled clicks per ranked row, which is low per-keyword yield spread across enormous keyword breadth. Not present in llm_top_domains.json (LLM-cited: no).

Keyword Groups

Two distinct clusters, and they do not overlap in rank: - Broad definitional/religion terms — “shaman and shamanism,” “shamanic,” “shamanism,” “shamanistic religions,” “shaman religion,” “shamanic religion” — each at roughly 74,000 searches/month, CPC ~$4.80, keyword_difficulty: 20 — but ranking only 23–36 (page 3–4 of Google), served mainly by /shamanism-faq and one blog post, /blog/shamanism/is-shamanism-a-religion. This is the volume the PLAN flagged as “not Danielle’s territory” — and the evidence shows it is not even converting into top-of-page placement for Maine Shaman itself. - Specific how-to and definitional long-tail queries, which is where the site actually wins top-10 placement: “how to sage house / your home / yourself” (volume 110–4,400, rank 4–9, all served by the single post /blog/smudging/how-to-smudge-yourself-and-your-home, which alone accounts for at least 8 of the sampled top-10 rows); “modern shaman / shamanism / shamans” (volume 390, ranks 1, 3, 4, served by /blog/shamanism/the-modern-shaman); “shamanism healer / shamanic energy healing” (volume 170–2,900, rank 3–10, served by /blog/shamanic-healing/shamanic-energy-healing). The pattern: broad head terms rank page 3–4; single-question long-tail posts rank position 1–10.

Site Structure

Sitemap: 336 URLs total; OnPage crawl reached 200 before hitting its cap (169 returned clean HTML). Nav: Home · Services (9 sub-pages: Shamanic Healing, Coaching, Soul Retrieval, Long Distance Healing, Power Animal Retrieval, Shamanic Dream Work, Ceremonies and Blessings, Maine Wedding Officiant, Past Lives) · About (6: About John, Press and Media, About Shamanism, Shamanism FAQ, Recommended Practitioners, Statement of Nondiscrimination) · Teaching and Events (6: Shamanism Training, Mentoring, Calendar, Online Courses, Manifesting, Learn Meditation) · Resources (6: Shamanic Music, Shamanism Videos, Shaman World App, Shop, Blog, Podcast) · Get Started. Sitemap URL-segment counts: blog 138 (97 individual posts + ~40 category/tag archive pages), podcast-transcripts 137 (136 items — a mix of ~66+ individual episode-transcript pages at /podcast-transcripts/category/ep##-slug plus topic/tag aggregator pages), calendar 26, shop 5. Onpage score: 83.6/100.

Email Capture & Funnel

No lead magnet or email opt-in form was found on the homepage, /get-started, or /shop (all checked live). There is no visible newsletter signup anywhere in the crawled or fetched pages — every path to contact routes directly to phone or email, not to a list.

Zero-Click Footprint

Facebook, YouTube (“ShamansTent” channel), Instagram (@johndmooreauthor), TikTok (@mysticshamanism) — four active handles found via search. The “Speaking Spirit” podcast is the standing content engine: 66+ episodes, each published as a full transcript page. Press mentions found via search: Authority Magazine, Thrive Global, Newsbreak. Activity level: recent — sitemap lastmod values cluster around May 2026 (podcast/calendar entries) and November 2025 (bulk blog updates), both within the last nine months of the current date.

Content Analysis

Word-count stats across 169 crawled HTML pages (meta.content.plain_text_word_count): total 771,942 words; mean 4,567.7 (heavily skewed by one outlier); median 801. The outlier is /podcast-transcripts/category/podcast+transcript at 156,463 words — a Squarespace tag-archive page that concatenates every transcript tagged “podcast transcript” onto one URL, a platform artifact, not a single authored page. Individual podcast-transcript episodes actually reached in the crawl (11 of them, at /podcast-transcripts/category/ep##-slug): mean 6,965.8 words, median 7,208, range 4,854–8,523. Individual blog posts (22 reached in the crawl): mean 1,238.2 words, median 1,185.5. Computed readability (flesch_kincaid_readability_index, 0–100 Flesch Reading Ease scale, sitewide): mean 47.3, median 49.97 — “difficult / some-college” band. But the two content types diverge sharply: individual podcast transcripts score 62–73 (plain, spoken-word English), while the FAQ/definitional blog posts and category pages skew harder, pulling the sitewide mean down. Automated Readability Index: mean 11.4, median 10.18 (roughly an 11th-grade level sitewide). Subject taxonomy, built from URL structure, nav, and H-tags:

/ (home — no H1 present)
Services
  /shamanic-healing  /coaching  /soul-retrieval  /long-distance-healing
  /power-animal-retrieval  /shaman-dream-work  /ceremonies-and-blessings
  /maine-wedding-officiant  /past-lives
About / Education
  /about-john  /press-and-media  /about-shamanism  /shamanism-faq (no H1)
  /recommended-practitioners  /statement-of-nondiscrimination
Teaching & Events
  /shamanism-training  /mentoring (no H1)  /calendar (26 event pages)
  /online-courses (no H1)  /manifesting (no H1)  /learn-meditation
Media Library
  /shamanic-music  /shamanism-videos  /shaman-world-app (no H1)
Blog (97 posts across ~40 categories/tags — shamanism definitions, smudging,
  the etheric/energy body, spiritual awakening, manifestation, shadow work,
  animal totems, folklore/paranormal (Bigfoot, the fae), grief and relationships)
Podcast Transcripts ("Speaking Spirit," 66+ episodes — ego, spiritual
  development, love, mental health, esoteric vs. exoteric practice)
Shop (no H1)
  /shop/ebooks (no H1)  /shop/online-courses (no H1)

What Is Right

• 66+ podcast episodes are each published as a full transcript page averaging ~7,000 words at a 62–73 Flesch Reading Ease score — a repeatable engine that turns one recording into one indexable, easy-to-read asset every time, at no incremental writing cost.
• 97 blog posts each answer one specific question (“How to Sage Your Home,” “What Is a Shamanic Journey,” “How Do You Become a Shaman”); several rank top-10 nationally against a keyword difficulty of only 20 on the adjacent head term — the smudging post alone drives at least 8 of the site’s sampled top-10 rankings.
• A genuine low-ticket digital-product line ($9.97 ebook, $37 course, plus a separate Gumroad storefront) sits between free content and unpriced 1:1 sessions — a real scalable middle rung, which is exactly what is absent from Danielle’s current ladder.
• Multi-channel distribution beyond the website (Facebook, YouTube, Instagram, TikTok) plus earned press (Authority Magazine, Thrive Global) — the podcast doubles as the zero-click distribution engine that feeds the transcript pages.
• Onpage score of 83.6/100 with clean HTTPS, HTTP/2, and only 9 of 169 pages carrying a non-self-referencing canonical — technically solid discipline for a 200+ page site on a page-builder platform.

What Is Wrong

• 15 of 169 crawled pages carry zero H1 tags, including the homepage and — critically — /shamanism-faq, the single page targeting the site’s four highest-volume keywords (all ~74,000 searches/month); /coaching, /mentoring, /online-courses, /manifesting, /shop, and both shop sub-pages also carry no H1 (checks.no_h1_tag: 13 at the summary level; 15 confirmed by direct page inspection).
• 77 of 169 pages (46%) carry no meta description (checks.no_description: 75 at summary level), mostly Squarespace’s auto-generated blog category/tag archive pages.
• 24 of 200 crawled URLs return a 4xx status, and 27 broken links were detected sitewide (checks.is_broken: 24, page_metrics.broken_links: 27) — a large-footprint site accumulating linkrot faster than it is being maintained.
• The site’s four highest-volume keywords (~74,000 searches/month each, “shaman and shamanism” and its variants) rank only 23–36 — page 3–4 of Google — while the actual top-10 wins are long-tail how-to queries at far lower individual volume. The reach implied by 1,000 ranked keyword rows is mostly unconverted impression volume: the sum of etv across all 1,000 rows (4,313.6) works out to roughly 4.3 modeled clicks per ranked keyword on average.
• checks.has_misspelling fires on all 169 crawled pages sitewide, consistent with unedited podcast-transcript publishing — episode titles left uncorrected include “Spiritutal” (twice), “Exoteric,” and “Exstacy.”
• No testimonials or reviews exist anywhere on-site, and the linked Facebook page shows zero reviews — for a healing practitioner this leaves all trust-building to the content itself, with no third-party social proof anywhere in the funnel.

Model-Worthy Moves

• Transcribe recorded sessions into full-text pages. Maine Shaman’s transcript pages average ~7,000 words at an easy 62–73 reading-ease score. Under decision Q8’s AI-drafted/edit workflow, this is the cheapest way for a solo practitioner to generate deep, easy-to-read, citable pages from material she is already producing — a recorded client Q&A, a workshop recording, or a simple “office hours” session — without writing new prose from a blank page.
• Build one FAQ-style post per single question her actual clients ask — “What Is the Timeless Self Model,” “What Is a Second Self,” “How Do I Know I’m Having a Spiritual Awakening” — structured like Maine Shaman’s smudging post, its single best-ranked page despite the domain’s broader mediocre rankings. That post proves a specific, well-targeted long-tail page can outrank the very head term it sits adjacent to.
• Price and publish one $20–$40 digital product — a short guide, or the Timeless Self™ Model packaged as a standalone downloadable framework. This is the exact scalable middle rung Danielle’s ladder lacks between free content and the $2,200 Foundation; Maine Shaman proves a niche healing practitioner’s audience will self-checkout at this price point without a live sales call.
• Distribute across a small, consistent set of channels and keep them active — Maine Shaman’s four social handles plus earned press turn single-post wins into compounding authority; recency in the sitemap (within the last 90 days) signals a still-active operation, which matters for both crawl frequency and audience trust.
• Do not copy the H1 gaps. Fix H1 discipline before publishing anything new: every page Danielle builds should carry exactly one H1 matching its target query — the opposite of Maine Shaman’s specific mistake on its two highest-value pages, the homepage and its top organic earner.

Scrape Route

dfs_onpage (rung 1, no proxy, max_crawl_pages=200) completed with crawl_stop_reason: limit_exceeded against a 336-URL sitemap — the crawl is a sample of the site, not the whole site. Ranked-keywords pull hit its limit=1000 cost cap — the true keyword profile is deeper than this file captures. Live follow-up fetches (/, /get-started, /shop, /shamanic-healing) via honest-header requests all returned 200 with no CAPTCHA or bot-block encountered. No escalation beyond rung 1 was required; no pages blocked.