The Keyword Gap

What you rank for, against what the market actually rewards.

Every row below is a keyword that at least one of the fifteen model practitioners already ranks for nationally. The column that matters is Your position.

Corpus: 4,279 ranked-keyword rows harvested across 15 model domains, deduplicated once at the data root to 4,261 unique keywords. Volume, CPC, competition and intent come attached to those same rows — no separate keyword-volume purchase was needed.

Your position is blank on every single row, because you rank for nothing. That is not a formatting artifact — it is the finding.

A. The contested keywords — where more than one practitioner competes

Of 4,261 unique keywords in the corpus, only 17 have two or more of the fifteen ranking for them. That is the single most important number in this table. These practitioners are not fighting over a shared market — they occupy separate micro-territories, each accidentally owning a handful of terms nobody else contests.

Low volume, extreme commercial value. Sorted by CPC, because that is what the market says a click is worth:

The IFS cluster at the top is the opening. You are IFS-trained and you already deliver sessions worldwide over Zoom — you are the search result for “IFS therapy online,” and your site has never once said so.

B. Highest commercial value inside your territory

The forty on-thesis keywords with the highest cost-per-click. CPC is the cleanest available proxy for what a visitor is worth, and a high-CPC term with informational intent is the most valuable thing on this page — it means advertisers pay heavily for an audience you could reach by simply answering the question well.

C. Your territory — the broad view, by volume

This is the table that matters. Every term here sits inside the subject matter you are already qualified in — IFS and parts work, somatic and nervous-system work, trauma, contemplative practice, near-death experience, embodiment — and at least one practitioner your size already ranks for it nationally.

D. The unfiltered top by volume — and why it misleads

Sorted purely by search volume, the corpus is dominated by two outliers: tarabrach.com on broad meditation head terms and maineshaman.com on shamanism. Those are large numbers attached to somebody else's territory. The table is included for completeness and to show the shape of the space — it is not a target list. Chasing meditation at 135,000 searches a month against an established author with a twenty-year head start is the single most reliable way to waste a year.

How to read the columns

• Your position — where you currently rank. Blank means not in the top 1,000 for that term.
• Models ranking — how many of the fifteen already rank for it. A high number means the term is genuinely winnable by a practitioner site, not just by institutions.
• Intent — what the searcher wants. informational terms are the ones that zero-click content and AI citation can win; commercial and transactional terms are the ones worth a dedicated page on your own site.
• CPC — what advertisers pay per click. It is the cleanest available proxy for commercial value, and a high-CPC informational term is the most valuable thing on this table.